Eco-Friendly Diapers (29+ lbs) with Organic Cotton and Leak Protection

Driven by a commitment to creating high-performance, environmentally-conscious products, we developed a diaper that doesn't compromise on skin safety, comfort, or value. Our dermatologist-approved diapers are gentle on sensitive, newborn skin, featuring an umbilical cut-out to protect the delicate belly area and a handy color-changing wetness indicator. Crafted with organic cotton and plant-based materials, these luxuriously soft diapers are verified by Allergy UK as skin-safe and EU Ecolabel-certified for their low environmental impact.

Pura's story began not in a boardroom, but in the British home of Guy and Abi Fennell – parents who founded the company to make clean, safe, and planet-friendly products accessible to all. As a Carbon Neutral business and a certified B-Corp, Pura is dedicated to using its operations for the greater good.

GOOD FOR BABIES: Pura diapers are Totally Chlorine Free (TCF) and enhanced with organic cotton, making them perfect for delicate newborn skin. Containing only plant-based materials, our dermatologically-tested, allergy-certified diapers are free from fragrances, chlorine bleaching, lotions, parabens, natural rubber latex, and phthalates.

LEAK-FREE: Keeping your little one comfortable and dry, our diapers offer up to 12 hours of protection against leaks, thanks to a plant-based waterproof layer with micropores that allows your baby's skin to breathe.

GOOD FOR THE PLANET: Pura's EU EcoLabel-accredited diapers are manufactured in a carbon-neutral plant, powered by green electricity. Wherever possible, we've replaced non-sustainable materials with lower-impact alternatives, such as using wood pulp from sustainably-managed forests in the absorbent core. Our packaging is made from paper, making it easier to recycle.

TRUSTED BY PARENTS: Pura diapers have earned multiple awards, voted for by real parents, as they are made in the EU to the highest standards.

USING BUSINESS FOR GOOD: Pura's commitment to sustainability and social responsibility is reflected in its certification as a B-Corp and its Carbon Neutral status.

By prioritizing performance, environmental impact, and consumer needs, Pura has created a superior diaper that cares for both babies and the planet. Our mission is to provide families with trusted, responsible products that support their children's well-being and a healthier future.

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