Eco-Friendly Newborn Diapers (4-11 lbs), Hypoallergenic with Organic Cotton Comfort

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Pura's mission is to create a high-performance, low-environmental impact diaper that doesn't compromise on skin safety, comfort, or value for money. Approved by dermatologists as gentle on sensitive, newborn skin, these diapers feature an umbilical cut-out to protect the delicate belly area and a handy color-changing wetness indicator. Crafted with organic cotton and plant-based materials, the diapers are luxuriously soft and verified by Allergy UK as skin-safe, as well as EU Ecolabel certified for their low environmental impact.

Pura's origins trace back to the British home of Guy and Abi Fennell, where the brand was founded by parents, for parents, with the goal of making clean, safe, and planet-friendly products affordable for all. Today, Pura is a Carbon Neutral business and a certified B-Corp, committed to using its operations for the greater good.

GOOD FOR BABIES: Pura's diapers are Totally Chlorine Free (TCF) and enhanced with organic cotton, making them perfectly suited for delicate newborn skin. Crafted without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex, or phthalates, the dermatologically tested, allergy-certified diapers provide a gentle, plant-based solution for your baby's comfort.

PERFECT FOR NEWBORNS: Pura's diapers feature a special umbilical cord cut-out, contoured to protect the delicate belly area, and a handy color-changing wetness indicator, ensuring you're informed when it's time for a diaper change.

GOOD FOR THE PLANET: Pura's EU EcoLabel accredited diapers are manufactured in a carbon-neutral plant, powered by green electricity. Wherever possible, the brand has replaced non-sustainable materials with lower-impact alternatives, such as wood pulp from sustainably managed forests in the absorbent core. Additionally, Pura's packaging is made from paper, making it easier to recycle.

TRUSTED BY PARENTS: Pura diapers, made in the EU to the highest standards, have earned multiple awards voted for by real parents, solidifying the brand's reputation for quality and reliability.

USING BUSINESS FOR GOOD: As a certified B-Corp and a Carbon Neutral business, Pura is committed to leveraging its operations to create positive change and a more sustainable future.

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